genders

Laura Mulvey, 1975

"As erotic objects of desire for the characters within the story, and as erotic objects of desire the spectator."

David Gauntlett 2002 

"Images of the conventionally rugged, super-independant, extra-strong macho man still circulate in popular culture."

Mackillion 2002

In 2002 mackillion said males are now used in the similar way as women, in so far as they being presented as sex objects and are seen to be more image conscious and sensitive.


Women. 

• Sex objects 
• Should be in the kitchen 
• Can't protect themselves 
• Depression 
• Intelligent 
• Powerless 
• Skinny / large boobs 
• Victim 

Men. 

• Violent - abuse 
• Dumb 
• Creepy - smiling 
• Heroic 
• Attractive - muscles 
• Strong 
• Brave 
• Powerless

Sexism in magazines.... 

GQ magazines are sexist towards women due to the fact that men are shown in suits or full clothes where as women are shown with hardly any clothes on to attract the target audience to read it more.